Facebook, Instagram, Twitter, LinkedIn, Snapchat, Google+….. You all have heard about it and are also spending 90% of your time on these social media sites. Aren’t you? People are on this virtual world of social media sites since many years ago. And we are living in such an era where we all have a pretty good understanding of this social media sites than ever before. People are active every 5 minutes here. Do you know why? If you are a business owner or you want to grab the attention of a large audience by listening to them or communicating with them, you must understand what Social Media Marketing is all about and what is the importance of Social Marketing for businesses. The essence of Marketing lies in Social Media Marketing. If you are a Social Media Guru, you have a strong power to influence your audience in just a way you want.
Let’s understand the real importance of Social Marketing and how you can use it as a powerful tool to boost your business.
What Is Social Marketing?
You may be wondering what is Social Marketing and how to use it effectively in your business to attract a quality audience towards your business. Being active every time on social media sites shows the love of youths towards social or virtual world. Not only youth but also old-age people are showing their interest in using social media. So being an entrepreneur, it is best if you use social media to attract them. Let’s know the detailed view of Social Marketing-
Social Marketing Definition
Social Marketing refers to the process of using social media platforms to promote your products or services and to attract the quality audience towards your store by listening to them and understanding them in a proper manner.
Social Marketing provides a platform where you can identify the interest of your target audience, where you can get feedback from them, where you can communicate directly with them; so that you can understand very well what your customers are looking for. Out of 4.2 billion internet users, 3.3 billion users are such who are active on social media. If we talk about on an average, people spend approx 116 minutes a day on social media.
Role Of Social Media In Business Communication
No doubt in saying that Social networks are one of the fastest growing industries in the world. The real purpose of using social media marketing by businesses is to build a brand positioning and increase a brand’s visibility among the audience, through building high-quality relationships and communicating with potential customers more effectively and efficiently.
91% of retail brands, generally, use 2 or more than 2 social media channels, followed by 81% of Small and Medium Business Brands. This stats shows the fact of increasing the role of social media in Business Communications. So, if you haven’t created your social media presence yet, it’s the peak time to go digital and show off your social presence to your customers. Start investing in social media, start listening to your customers. When your brand gets involved in conversations through social media, customers view it as real, approachable and more responsive.
Communication is crucial for every business to grow and engage customers with the business as them maintain the competitive edge. Following points are well-enough to describe the role of social media in business communication-
- An informative platform.
- Assist in interacting with the large target market.
- Improve responsiveness
- Cutting competition by understanding better your customer.
- Do effective and powerful marketing
- Increase online visibility
- Creates a social environment between you and your audience.
Advantages Of Social Marketing
So far you have understood what social marketing is all about and what is the true importance of social marketing. Now you have the idea what social marketing can do for you. In other words, there are many advantages of social marketing. Have a look below-
Viral Marketing Through Social Media Marketing
The idea behind viral marketing is to grab huge attention and focus by creating a powerful and engaging content. Creating a viral marketing campaign is a great and most effective way to build brand awareness among audience using the power of social media. It happens to be possible just because the majority of the population of the world are active on social media. Viral marketing, one of the powerful tool for businesses, assists in quickly acquiring new customers and retaining old customers.
If you have also planned to go for viral marketing, you have to keep in mind the following points-
Understand your target audience
Create content with high engagement
Choose an appropriate social media platform
Maximum reach is important
Measure performance time-to-time
Provide a clear call to action
Media attention can do more for you.
Share quality content