Influencer Marketing 2.0: The Next Evolution in Brand–Creator Partnerships
Influencer Marketing 2.0 is the next phase where creators are deployed as a full‑funnel, performance and commerce engine, underpinned by AI, live shopping, and stricter disclosure standards across regions like the United States and India. It reflects the industry’s maturation from one‑off awareness posts to integrated, sales‑driving programs that combine creator content, paid media, and […]